TikTok is introducing a new feature that permits them to cut down on the amount of AI-made media appearing in their feeds. This step comes as the platform disclosed that it currently hosts in excess of 1 billion AI videos.
Trial and Implementation
The update is being tested over the next few weeks before a widespread release. This shift comes amid a increase in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing channels on a competing service primarily display AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for inferior, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that a lot of users appreciate content created using AI tools, including digital art to science explainers, and we aim to give people the option to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Scale of AI Content
The service announced that there are now over a billion videos on its app labeled as artificially created. Overall, over 100 mn media items are submitted to the app each day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Members will be capable of reduce or increase the volume of AI content they see by accessing the topic control setting in the platform and choosing the AI content topic. Other topics that are already be adjusted under the setting include current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules mandate content makers to label lifelike AI-made content, and it forbids dangerous AI impersonations of public figures or emergencies. Any believable AI video that is not labeled can be removed under its terms of service.
In addition, the platform will from now on attach an “AI-made” watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This step is designed to stop users from trying to bypass the tagging system.
Educational Initiatives
The platform is furthermore establishing a $2m AI literacy fund for professionals and institutions to produce informative material about using AI responsibly. This project will assist charitable organizations specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, during controversy over proposals to make redundant numerous content moderators in Britain. The company is planning to eliminate a significant number of roles in its user protection department in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content before it gets reviewed by humans. The company reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is why a extensive automated help is really helping us work at speed.”
